Posted by: Tim Lincoln | January 24, 2010

The Other Side of the Coin

There are always two sides to a story, and after Jason Calacanis blasted Comscore yesterday, I was not surprised to find that the other side of the story soon followed. Michael Arrington posts part of a response from Fred Wilson (who was specifically named in Jason’s rant), as well as a response from Comscore’s CMO Linda Abraham.

While both sides of the story do appear to have merit, and I can’t fault Comscore for their business model, they do still have the appearance of telling webmasters “if you pay us, we will provide more accurate numbers.” In today’s world, perception is nine-tenths of reality. Until Comscore clearly outlines how their numbers are obtained, and why it costs them so much to obtain accurate numbers, they will be down towards the bottom of the list when it comes time for me to find a company to provide me with traffic numbers for my website.


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